Gundam was the most popular property by far, with sales ranging from 16 billion yen in 2000 to 320 billion yen in 2004 and a five-year total of 1.2 trillion yen.
In a distant second, were their Super Sentai products, bringing in 55.1 billion yen in sales over 5 years.
In third, with 55.0 billion yen in sales, was Masked Rider.
New for 2004, Pretty Cure racked up 10.1 billion in sales in 1-year, placing it third in 2004 behind Gundam and Super Sentai.